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The web site states the following, "Im Bobby Allen, a full stack software developer from Ipswich." I noticed that the web site also said " With over ten years experience, I mainly specialise in PHP." They also said " But Im also fond of and develop with Python. My primary interest is in back-end development, server management and APIs. I have developed and worked on many widely used open source. Projects over the last decade including, but not limited to Sentora. A cURL-less HTTP client library for PHP, perfect for RESTful web services!." The meta header had Bobby Allen as the first optimized keyword. This keyword is followed by ballen, bobsta63, and Ipswich which isn't as urgent as Bobby Allen. The other words bobbyallen.me uses is software. web is included and might not be viewed by search parsers.